iPod A Known Product With A Technology Breakthrough

For those of you who have been considering purchasing an iPod MP3 player, the time is now to do so. This is because the newest iPod has just recently been released. You will find that these iPods are actually a lot lighter and thinner than past versions of iPods. Nevertheless, you can still purchase an iPod that has 80GB of memory and it will still be a lot smaller than the smallest walkman that has ever been on the market.

Video On Your iPod - iPod video is of great quality so you will not be disappointed with this feature. This video is not just available for your children either. As an adult you will enjoy watching a lot of your favorite shows, music videos and full length movies on your iPod. There is also a larger screen available with the newest version of the iPod. This screen will make it much easier and more enjoyable for you to watch your videos. Plus, you can also find audio books and other audio files that you will enjoy. As such, you will more than likely be surprised by just how great your iPod really is.

Great Things To Purchase For Your iPod - You will soon discover that there are a lot of iPod accessories available. These accessories include: a universal clock, an address book and numerous games. It is also possible for you to store your favorite photos on your iPod. You can store your photos in full size thumbnails that can be organized into a slide show. As such you can now have your photographs always with them for you to show off whenever you get the opportunity to do so.

As you can see, there are a lot of great reasons why you should purchase the latest version of the iPod. There really are a lot of great improvements included within this version. Therefore, almost everyone will find it very appealing to own an iPod now. This only becomes better whenever you realize that the batteries will last for 20 hours, so that you can get a lot of enjoyment out of your iPod.

However, there is one disadvantage to purchasing this new iPod and that has to do with the fact that its surface can easily be scratched. However, you should still purchase this iPod, since the advantages far outweigh the disadvantages. Just make sure that whenever you are using it you are careful with it and you will not have any problems.

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Advantages and disadvantages of the iPod video

The new iPod video became famous due to its huge memory and the capacity of playing video, due to its slim design and longer life battery. Still, there are voices that point out some disadvantages and highlight different negative aspects.

Taking into account that there are few perfect things made by the human hand, these aspects may be used by the iPod video creators for further improvements. Therefore, the customer’s reviews are very important and the suggestions may be really taken into account.

The fact that the screen is bigger is great, but the surface is easy to scratch, aspect that is more in the cons category. Although the image is excellent and the clarity screen may be easily compared with the TV set’s screen quality, there are still some problems with freezing video images. There is a great achievement the fact that the light, sun or other previous obstacles are annihilated, but another important problem is the unresponsiveness in some cases.

The dimensions of the new iPod video are great, but there is no way you may watch it with more than several persons. Anyway, it was designed for personal not collective needs and you may still share your photo album and music or video music preferences with one person. The flat screen is large enough to enjoy your favorite videos.

Although the life battery is longer, the complaints concern the short battery life for video. And this complaint may be balanced by the fact that the video is played with no flaw. The pros of the new iPod video are considered the cool look, the impressive number of features, the great organization of the music menu so that you may even rank your favorite songs. The cons of the new iPod video are considered the absence of FM option, the fact that no cradle is included, the impossibility of connecting the iPod video to the computer and the cost.

The amazing new features concern the sound quality – it is clearer and stronger with a bass that is stronger articulated, the sound is also louder than that of the previous generations. The other good features are the easy control, the video feature is classified with “great”, but the flaws regard the interruption of the sound between the tracks, being blanked out. There are still other suggestions regarding the battery life, taking into account the amount of music that the new iPod video has.

The pros may be gathered together pointing out the thin and attractive enclosure with a great display, the best sound, 15-20 hours of music, new clock and the time in other parts of the world. The cons highlight the incompleteness of the video integration that suggests the experimental project aspect, absence of the new games, no changes in the interface, the smaller screen than expected especially for video features edition. Another disadvantage concerns the slow transfer of photos direct from the camera.

Some critics point out the fact that the design and the features of the new iPod video may be seen from different perspectives. Therefore, the complaints and the satisfaction may be contradictory. These aspects may be seen from a movie lover perspective, an audiophile or photographer or even from a simple consumer with no great expectations. That is why you may find musician’s reviews or video addicted reviews that are in contradiction. You may decide in which category you may be situated for deciding if the new iPod video is worth the money or not

From the same point of view, you may say that as a music player the new iPod video has superior quality of sound. As a screen for the photo album, the clarity of the screen may win the competition with any TV set’s screen. As a movie player, the iPod video is below the expectations, but it may be considered a great step in the video technology.

The advertising campaigns of iPod and iPod video

The ipod presents, besides an interesting technical evolution, an original and innovative way of promoting and advertising, which differs in style and slogans from the first ads of the first generation of iPods, to the most recent iPod video advertising campaigns.

The first campaigns concentrated upon the new product promoted both the iPod and iTunes brands. These advertising campaigns were leaded by the slogan A thousand songs, in your pocket, which was launched in November 2001. The colors which were selected for the first iPod campaigns were brisk and full of live: turquoise, cyclamen, bright grass green and other joyful nuances were chosen to represent the idea of both music and video, meaning both visual and auditory sensations. The wrap advertising was used, at the same time with the other and more traditional types of BTL advertising: there were various light rail wraps in busy centers or midtowns, using the same visual message as the banners. Large banners and billboards were displayed in various busy centers, with high visibility. The promotion was intense, forward and dynamic, with only intense and optimum quality for all the elements: the colors were vivid, the actual ads were large and the represented images were dynamic. The TV ads were concentrated upon the idea of music, dancing and mobility and the text of these was just limited to the slogan of the product and of the Apple brand.

In 2003, the new advertising campaign that Apple introduced was due to the conjunction with the launch of the iTunes music store. The campaign concentrated mostly on the interpretation of popular songs by different persons wearing iPods. This campaign was a big hit, due to the fact that it was based on famous pop, rock and hip hop songs, belonging to artists such as Eminem or Pink.

Later that year, in October 2003, iPod released a new series of ads, based on the silhouette campaign, which was the base for most of the print ads, like banners, billboards and wraps, even from the appearance of the first generation of iPods: the images basically showed black silhouettes of people dancing while wearing iPods. This new campaign was realized based on the same intense colors and dynamic images like the first campaign.

With the release of the new iPod video, the image of the product and its promotion began to change. The slogan of the new product was One more thing..., meaning the new and expected video feature, which was a big plus comparing with the latest model of 2005. The ads for this new product were focused on the video playing capabilities of the device. Actually, the ad featured U2's Original of the Species from the Vertigo: Live From Chicago DVD. Based on the same idea, there were 2 more videos which featured Eminem and Wynton Marsalis. Still, at the same time, the ad which was presenting the dancing silhouettes continued, but it was modified into something more representative for the new video device: the backgrounds were not simple vivid colors anymore, they were textured and had various patterns, symbolizing the evolution concerning the image and the video properties of the new model of iPod. The 2 variants of the videos featuring the 2 popular artists ranged from an orange urban theme of the hip hop music to a cool blue one of the jazz look.

The latest iPod ad, released in March 2006 is not based on the silhouette style anymore; instead, the producers opted for a video showing various CD covers, integrating in an iPod nano, under the same older slogan A thousand songs, in your pocket.