Digital Cameras - A Guide To Buying

Digital camera sales are going through the roof. As the quality of images from digital cameras improve they are becoming much more affordable and the sales are simply not surprising. Consumers are also becoming more comfortable with the whole idea of taking of photographs digitally.
In choosing a digital camera take into account your basic needs and what you plan to use the camera for.

Digital camera types:
It doesn’t matter whether you're shooting film or digital images there are basically three types of cameras. There are point and shoot cameras, prosumer cameras and professional quality cameras.

1. Point and shoot cameras operate automatically. They do everything for you except for framing the subject. Exposure is decided by the camera as well as whether a flash is needed or not. All you need to do is to point and shoot.

2. Prosumer Cameras. This camera is a step up from your typical point and shoot because it allows the photographer not only to shoot in a fully automatic mode but also to have control over various aspects of the exposure. They typically have various modes including portrait mode, a close-up mode, action mode, and landscape mode.

Resolution: It doesn't matter what sort of camera you decide to get you will have several decisions to make regarding resolution of the camera.

The salespeople of most electronics superstores are quick to tell you that the most important thing to consider when buying a digital camera is how many pixels there are. Now while it is important it is not the end all of digital image quality. Pixels are tiny squares and in some new models they're starting to use other shapes as well. The more pixels you have in your image the sharper the detail of the image will be.

Most current digital cameras on the market today will produce an image with more than 4 million pixels. That's enough resolution to easily print images up to 8 x 10 with good image quality. Is not likely that you will print images larger than 8 x 10 and so most of these camera should meet your needs.

Try various digital cameras before you purchase:

There is a wide selection of digital cameras on the market with various image qualities even though they may have the same number of pixels. There are different kinds and sizes of image sensors, which is the chip that actually records the picture. It is recommended that you take a memory card into the store with you so that you can put it in each camera and take sample photographs that you can then take home to view on your computer to compare.

The technology is constantly improving and digital cameras will be constantly changing. Don’t be surprised if several months after you purchase one there is one that is new and better with more pixels. If you take the time to choose a good quality digital camera which makes good photographs you'll be able to enjoy digital photography for a long time in the future.

If you do make the move into digital photography remember this. Many people using digital cameras simply put their photos on their computers and never actually make prints anymore. It is easy for these photos to get lost and therefore it's recommended that you print special photographs for generations to enjoy.

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Better Online Communication Makes Business Sense

Many companies are now doing the majority or even all their business online and foregoing the “Brick and Mortar” storefront. It is easy to see why that trend has happened. For one thing, the cost of setting up such a business is relatively inexpensive and easy. There is no need to pay for the overhead of a physical building.

Also, the cost of maintaining a Web site is minimal. Moreover, the Internet provides a convenient and efficient way of marketing products. As more and more people are spending time on the Internet, the market of online customers continues to grow.

But when businesses shift from face-to-face customers to anonymous online customers, there is a loss of personal connection and trust. All the online spamming and scamming hasn’t helped the matter at all. That has eroded the trust in E-commerce and the credibility of many companies. How are you gaining and maintaining customer trust? What are you doing as an online vendor to communicate to your customers?

In an online world, business just doesn’t stop after hours and on weekends. What are you doing to answer your customer’s questions?

Here are a few things that you can do to improve communication with your customers:
1. Offer a Frequently Asked Questions (FAQ) page and online product support information. This is an excellent way of answering basic questions that may otherwise flood your support email. For example, our voice-changing product, MorphVOX, has a FAQ on the common issues that customers may come across. We also have provided detailed online documentation on topics that users may want to explore more. This takes care of roughly 95% of the questions people may have.
2. Add a support email link on your Web site for issues that can’t be resolved by the Web support. At Screaming Bee, we try to answer our customer questions within one business day. More often, we’ll answer questions within an hour of receiving the email. I believe that we have gained many loyal customers because of our aggressive efforts to meet needs in a timely manner.
3. Provide a message board or forum for customers to voice their opinions, add comments, and interact with each other. Remember that people are social creatures and like to be heard. This also helps to build up a community of users that are empowered and have a say in the products and services that you provide.
4. Write a personal email to each customer. Have you followed up on your customers after they have made a purchase of your products or services? This is essential, not only from the perspective of getting feedback on how to improve your offerings, but more importantly, maintaining the trusting, long-term relationship with your customer. Send them an email within 3-4 weeks of the first purchase. In this way their experience with your products and services is fresh in their mind. Remember, a customer who is ignored is a customer who is lost.

Spending time and effort on better communication with your customers will pay off. Your company will rise and fall not on the customers you gain, but on the customers that you don’t lose. Loyal customers will be the ones that give you the best testimonials. They also provide you with the richest, organic, word-of-mouth marketing. Remember that every happy customer is a testament of your company’s success.
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